Online advertising and digital acquisition

This field is in preparation. Course details will be added when they are confirmed.

What is online advertising?

Online advertising helps a business reach a defined audience. Campaign goals can include generating enquiries, selling products or introducing a new offer.

Define your goals before choosing a platform

Start with your audience, offer and budget. Define the action you want people to take and what you would need to measure, such as enquiries, purchases or cost per conversion.